In 2008 I founded Changing attitudes, a youth lifestyle brand committed to eliminating all attitudes leading to sex-buying. Since then, I’ve given about 300-400 public talks on porn, sex-buying, and the sex-buyers law worldwide, including a TEDx Talk ‘Let’s Talk Porn’; which currently has more than 5 million views.

I’ve met with hundreds of people convicted of sexual offenses and 300-400 people in prostitution in different parts of Europe. Currently, I’m interviewing people in the LA porn industry.

In 2016, together with my co-author, I released Sweden’s first book on how porn affects youth, Visuell drog. The book sparked a lot of media attention and was, in many ways, the catalyst to a conversation about porn that is still ongoing today.

In early 2021 I co-wrote another book, Stora Porrboken, and by fall 2021, I will be dropping my third co-authored book, Värsta Bästa Svårsnacket; Sweden’s first book to kids and youth on porn, sex, and consent.

Let’s talk: